Shares of Moonpig jumped to a new 52-week high, and by as much as 18% at one point today today, after the online greetings and gifting group reported strong full-year 2025 results under new CEO Catherine Faiers.

This is Moonpig’s first full-year results reporting under new Faiers, who came from Auto Trader UK, where she served as chief operating officer.

For the year ended 30 April, revenue rose 6.5% to £373m, driven by continued momentum at the core Moonpig brand, where sales increased 8.6%, while Dutch business Greetz returned to growth. Adjusted earnings increased 8.1% to £104.6m, with margins improving to 28.0%, and adjusted earnings per share climbed 19.5% to 18 pence, helped by stronger operating performance and the cumulative effect of share buybacks.

Investors responding positively to earnings growth and increased shareholder returns, sending shares up around 10% in intraday trading and as much as 18% at one point.

“Turns out pigs can fly after all, as online greetings card outfit Moonpig delivers a stellar set of numbers under new CEO Catherine Faiers,” said Russ Mould, investment director at AJ Bell. “Moonpig has been successful at getting people to buy gifts alongside cards and in encouraging people to sign up to its subscription service to drive repeat business," Mould said.

The company generated £73.5m of free cash flow, up 11.2% year-on-year, supporting a 25% increase in the proposed dividend to 3.75 pence per share. After completing £60m of buybacks in FY26, Moonpig also announced plans to repurchase up to £65m of shares during FY27.

Active customers rose to 12.3 million and average order value increased 5.7% as shoppers traded up to higher-priced gifts, larger card formats and expanded delivery options.

"These results demonstrate the strength of Moonpig Group's brands, customer proposition and business model," said Faiers. "Since joining the business in March, my conviction in the opportunities ahead has only grown."

Faiers added: "What excites me most is the combination of trusted brands, rich proprietary customer data and differentiated operational capabilities that have been built over many years. Together they give us a more powerful foundation to deepen customer relationships, unlock more value across the group and deliver attractive returns for shareholders over the long term."

The group maintained its medium-term outlook, targeting mid-to-high single-digit annual revenue growth and earnings margins of 25% to 27%.

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