PureGym acquires NonStop Gym for £235m

PureGym has announced that it has agreed to acquire one of Switzerland’s leading low-cost fitness business, NonStop Gym, for £235m.

The gym operator said the deal, which sees PureGym add 47 sites to its portfolio, will bring together “two highly complementary gym networks”. The combined business will have more than 100 gyms by the end of 2026.

PureGym said the acquisition follows its purchase of Blink Fitness in the US in 2024, demonstrating its "commitment to expanding its presence in attractive fitness markets and building market leading positions".

The transaction is expected to complete on 2 November.

PureGym, which operates 700 gyms worldwide, said it intends to retain NonStop Gym’s established operational capabilities and team, which providing access to the resources, investment capacity and experience of a larger international fitness group.

The Swiss firm will be rebranded as PureGym in due course.

CEO at PureGym, Alex Wood, stated: "We have long admired NSG and their team, who have built an excellent business, with market leading performance and member satisfaction. This acquisition makes a lot of sense for PureGym strategically, financially and for our members.

"The combination of NSG's network in French and Italian speaking Switzerland and our own in German speaking regions will create a truly national operator, uniquely placed to serve Swiss gym goers and expand further, giving more people an opportunity to train in a high quality, affordable gym.

"This acquisition is an important step in PureGym's international growth strategy and demonstrates our continued ambition to invest in attractive markets where we believe we can build strong, sustainable businesses. We look forward to welcoming the NSG team and building the next chapter together."



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