Persimmon has forecast a growth in sales as the housebuilder stated it had seen no immediate impact on business from the recent geopolitical uncertainty.
The group said it is on track to deliver growth in completions to between 11,000 and 11,500 for the full year, providing the UK housing market “remains stable”, it added.
Persimmon was providing a trading update for the period from 1 January to 27 April, and said its private forward sales have increased by 17% to £1.68bn, with a private average selling price of c.£293,300, up 4% on the position at the same point last year.
Overall pricing on reservations have continued to be robust, the housebuilder added, with total incentives currently running around 4% on average.
Group chief executive, Dean Finch, said: “Persimmon has started the year well, building on our strong performance in 2024 with an improved private sales rate, an increase in average selling prices and further growth in our network of outlets.
“As a result, our private forward sales are up 17% on the prior year. We have continued our investment in new land and achieved further planning success in the period.”
In its outlook for 2025, Persimmon said it would continue to expect its “weighting of delivery to be similar to 2024”.
The group did also note it was being “mindful” of the current economic uncertainties, and the impact that these may have on mortgage rates and consumer spending.
Head of property research at Quilter Cheviot, Oli Creasey, said that Persimmon’s trading statement showed the company in “good health”.
Creasey added: “Persimmon has reiterated its 2025 guidance and noted that no impact on sales rate or supply chains has yet been felt as a result of the changing macroeconomic environment.
“Management also noted that the company has no direct exposure to the US market or the recently announced tariffs, but is mindful of the economic uncertainties and the potential impact on mortgage rates and consumer spending.”
Recent Stories