Brave Bison has announced that its marketing skills and training platform, MiniMBA, has signed a €1.3m contract with a food and beverage conglomerate.

The marketing and technology partner said that the deal is the largest ever in MiniMBA’s history.

It comes after Brave Bison acquired the firm approximately six months ago and it will be recognised in the current financial year.

The customer will use MiniMBA in brand management to train thousands of its employees across APAC in 2026.

Following the announcement, shares in Brave Bison jumped by over 2%.

Chief executive officer at MiniMBA, Tim Plyming, said: "MiniMBA is thrilled to announce the largest enterprise deal in our history, reflecting the growing need among global organisations to ensure a high level of marketing capability in their teams, in a rapidly changing environment.

"This deal is a testament to the impact our courses deliver for organisations around the world, and to our core belief that training makes better marketers. Our teams across MiniMBA and Brave Bison are excited to be delivering this dedicated programme based on the MiniMBA in brand management."

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