Revolution Beauty has agreed to a new licensing partnership with Debenhams Group to develop beauty and fragrance products.

The cosmetics and make up brand said that the partnership will combine its manufacturing and distribution expertise with Debenhams’ brand portfolio of fashion and lifestyle brands.

The first collection are set to launch ahead of Christmas and will include fragrance and gifting ranges for Debenhams’ brands, PrettyLittleThing, Karen Millen and boohooMAN.

Further launches are planned across the brands, with products expected to be available via Debenhams’ channels and selected retail partners.

The partnership comes after Debenhams returned to growth in Q1, with its share price increasing by 20% last week.

Furthermore, Revolution Beauty saw a recovery in its share price last week, after the Financial Conduct Authority closed its investigation into the firm.

CEO at Revolution Beauty, Tom Allsworth, said that the early reactions to its tested concepts have been "exceptionally positive".

He added: "Since returning to the business last year, our relationship with Debenhams Group has been completely reset and it is gratifying to see that reflected in a formal partnership between the two businesses. By combining the strength of Debenhams Group's brands with Revolution's expertise, we believe these licences can become a significant growth opportunity for both businesses."

CEO at Debenhams, Dan Finey, stated: "We have been clear that we see significant global licensing opportunities for our brands, and this agreement with Revolution Beauty is a direct expression of our asset-lite strategy in action. Beauty is one of the most compelling category opportunities available to us and Revolution Beauty has the capability and relationships to bring tailored collections to market across the full portfolio. We look forward to seeing the first launches come to life.

"The agreement is structured as a royalty-based license, where Revolution Beauty assumes full responsibility for product development, manufacturing, and worldwide distribution and will pay to Debenhams Group an industry-standard royalty based on sales of the products developed. Debenhams Group retains brand approval rights over all products, packaging, marketing, and retail channel decisions."

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